POSITION SUMMARY
- Bespoke Marketing (BSM) is seeking a highly experienced Senior Strategic Planner with a deep understanding of global agency frameworks and extensive expertise in Integrated Marketing Communications (IMC). This role is mission-critical in shaping client thinking, driving strategic change, and ensuring best-in-class marketing solutions.
- We are looking for a candidate with strong business acumen, confidence in leading high-impact discussions with clients, and the ability to develop at least 3 IMC strategies per week across priority industries: Education, Retail, and Construction.
- If you come from one of the Big agencies (WPP, Omnicom, Publicis Groupe, IPG), have a track record of leading high-volume, high-complexity IMC projects, and possess a proactive, business-first mindset, we want you to lead the next wave of strategic transformation at BSM.
KEY RESPONSIBILITIES
1. Strategic Leadership & IMC Development
- Lead the development of Integrated Marketing Communication (IMC) strategies, delivering at least 3 IMC proposals per week.
- Apply proven global agency frameworks
- Drive cross-channel strategic planning
- Ensure all strategies are aligned with business objectives & revenue impact.
2.Industry Expertise & Client Advisory
- Provide deep strategic insights across Education, Retail, and Construction industries.
- Act as a trusted consultant for clients, challenging and refining their marketing approaches.
- Lead client workshops, strategy presentations, and executive briefings.
3.Research & Consumer Insights
- Conduct market research, competitive benchmarking, and audience segmentation to uncover actionable insights.
- Leverage social listening tools, industry reports, and trend analysis to build data-driven strategies.
- Ensure recommendations are backed by consumer behavior frameworks and data analytics.
WHY BESPOKE MARKETING?
- Drive industry transformation – Lead marketing strategy for industry-leading brands.
- Unparalleled exposure – Work on high-impact projects across multiple verticals.
- Fast-growth environment – Work with top-tier talent & global-standard methodologies.
- Career acceleration – Direct involvement in business strategy & leadership development.
