About Uniqlo Vietnam 

Japan’s iconic fast-fashion brand, has rapidly built a solid foothold in the Vietnamese market over the past four years. Its digital ecosystem includes a professional website, a highly engaging fan page, and dedicated landing pages for each product line, ensuring effective reach and interaction with target customers.

Campaign Objectives

  • Optimize and enhance performance on Google Ads.
  • Maximize ROAS while adhering to global reporting standards.

Media Channels

  • Google Search Ads: Targeting specific cutomer queries with relevant ad content.
  • Performance Max: Leverageing Google’s latest AI-driven campaign type for holistic performance optimization across all Google networks.
  • YouTube AdsL Engaging visual storytelling via targeted video ads, reaching 2 mil audience.
  • Google Display Network (GDN): Expanding reach with visually compelling display ads across millions of website
  • Google Shopping Ads: Showcasing Uniqlo products directly in Google search results, driving purchase intent

Campaign Performance

After just one month, ROAS surged by 136% and continues to improve month by month, demonstrating sustained growth and effectiveness.