Speed matters. But clarity comes first.
We are not a permission-driven company. But we also don’t tolerate chaos.
BSM’s decision-making culture is built on ownership, clarity, and constructive friction.
🔹 1. Principles We Follow
| Principle | What It Means |
|---|---|
| Decide close to the problem | The person closest to the issue is usually the best one to decide. |
| Bias toward action | If it’s low-risk and reversible, don’t wait — move. |
| Clarity before consensus | We don’t vote. We align on logic. |
| Disagree, commit, and deliver | Challenge early. But once a decision is made, we all support it 100%. |
🔹 2. Decision Types & Ownership
| Type | Who decides? | How? |
|---|---|---|
| Tactical (ads setup, copy edits) | Executor | Decide → Inform (if needed) |
| Cross-team execution | Team leads | Propose → Align → Execute |
| Strategic or client-facing | Consultant / Strategy Lead | Frame → Align → Confirm with client |
🔹 3. Our Decision Tools
- Quick calls (10–15 mins) for live alignment
- Slack + 👀 emoji for silent approvals
- 3-point proposals in Notion:
- Context: What’s happening
- Options: What can we do
- Recommendation: What do I suggest
“A good decision is not one everyone agrees with. It’s one that’s logically sound, timely, and responsibly owned.”
🔸 Final note
Speed is a weapon. But clarity is the trigger.
We trust you to move — not guess.
