At BSM, feedback is not a ritual. It’s a reflex.

We don’t believe in waiting for quarterly reviews to talk about performance.
Feedback happens early, often, and constructively — not to judge, but to improve. The goal is always growth, not ego.

1. WHY FEEDBACK MATTERS

“The fastest way to grow is to know where you stand.”

Feedback is how we:

At BSM, giving and receiving feedback well is a core skill, not a soft skill.

2. OUR FEEDBACK PRINCIPLES

Principle What It Looks Like
Timely Don’t wait days. Give feedback as close to the moment as possible.
Specific Describe what happened, not just how you feel about it.
Behavioral, not personal Focus on the action, not the identity.
Two-way Juniors can and should give feedback upward.
Solution-oriented Don’t just point out what’s wrong — offer what could be better.

3. HOW WE GIVE FEEDBACK AT BSM

We use a few structured methods to make feedback actionable and normalised:

1-on-1s

  • Weekly with leads or buddies
  • Use this format:
    • What’s working well?
    • What needs to change?
    • Where can I support you better?

Project Retrospectives

  • Format: Start / Stop / Continue
  • Everyone contributes. No hierarchy.

Team Review Sessions

  • Monthly or ad hoc
  • Safe space to critique output, learn from each other

 4. COMMON TRAPS TO AVOID

Trap How to Fix It
Vague praise: “Great job!” “Strong hook – it grabbed attention in 2s.”
Personal attack: “You’re careless”  “This file had 2 errors — let’s build a QC checklist.”
Bottling it up Share early, or it becomes resentment.
Feedback sandwich (fake nice) Be kind, but clear. Don’t dilute the point.

Feedback is only helpful when it’s honest, specific, and actionable.

5. RECEIVING FEEDBACK WELL

“How you react to feedback says more about your growth mindset than your skillset.”

Here’s how we expect BESPOKERS to receive feedback:

  • Don’t get defensive — get curious
  • Ask clarifying questions
  • Say thank you
  • Take notes and follow up with action
  • Ask for feedback proactively: “What could I improve in this deck?”

Final note

If you’re not giving or receiving feedback weekly — you’re missing growth.

At BSM, feedback is a team sport, and everyone’s responsible for the score.

 “We give feedback because we care. We use it because we grow.”

Bespoke Marketing Ltd., Co  – We don’t raise the voice. We raise the standard.