At BSM, feedback is not a ritual. It’s a reflex.

We don’t believe in waiting for quarterly reviews to talk about performance.
Feedback happens early, often, and constructively — not to judge, but to improve. The goal is always growth, not ego.

🔹 1. WHY FEEDBACK MATTERS

“The fastest way to grow is to know where you stand.”

Feedback is how we:

  • Spot blind spots before they become habits
  • Improve outputs before clients see them
  • Build trust and respect through honesty
  • Learn from both success and failure

At BSM, giving and receiving feedback well is a core skill, not a soft skill.

🔹 2. OUR FEEDBACK PRINCIPLES

Principle What It Looks Like
🎯 Timely Don’t wait days. Give feedback as close to the moment as possible.
🔍 Specific Describe what happened, not just how you feel about it.
🧠 Behavioral, not personal Focus on the action, not the identity.
🔄 Two-way Juniors can and should give feedback upward.
📈 Solution-oriented Don’t just point out what’s wrong — offer what could be better.

🔹 3. HOW WE GIVE FEEDBACK AT BSM

We use a few structured methods to make feedback actionable and normalised:

✅ 1-on-1s

  • Weekly with leads or buddies
  • Use this format:
    • What’s working well?
    • What needs to change?
    • Where can I support you better?

✅ Project Retrospectives

  • Format: Start / Stop / Continue
  • Everyone contributes. No hierarchy.

✅ Slack (Instant Feedback)

  • Give micro-feedback in real time:
    • Praise: “Nice CTA on that creative — tight and scroll-stopping.”
    • Correction: “Next time, please double-check brand voice before posting.”

✅ Team Review Sessions

  • Monthly or ad hoc
  • Safe space to critique output, learn from each other

🔹 4. COMMON TRAPS TO AVOID

Trap How to Fix It
❌ Vague praise: “Great job!” ✅ “Strong hook – it grabbed attention in 2s.”
❌ Personal attack: “You’re careless” ✅ “This file had 2 errors — let’s build a QC checklist.”
❌ Bottling it up ✅ Share early, or it becomes resentment.
❌ Feedback sandwich (fake nice) ✅ Be kind, but clear. Don’t dilute the point.

Feedback is only helpful when it’s honest, specific, and actionable.

🔹 5. RECEIVING FEEDBACK WELL

“How you react to feedback says more about your growth mindset than your skillset.”

Here’s how we expect BSMers to receive feedback:

  • Don’t get defensive — get curious
  • Ask clarifying questions
  • Say thank you
  • Take notes and follow up with action
  • Ask for feedback proactively: “What could I improve in this deck?”

🔸 Final note

If you’re not giving or receiving feedback weekly — you’re missing growth.

At BSM, feedback is a team sport, and everyone’s responsible for the score.

💬 “We give feedback because we care. We use it because we grow.”