A high-performance team doesn’t need hierarchy. It needs clarity.
At BSM, our organizational structure is designed to maximize clarity, ownership, and accountability — not bureaucracy. Everyone knows what they are responsible for, how their work connects to client outcomes, and how to collaborate cross-functionally.
🔹 1. THE PHILOSOPHY BEHIND OUR STRUCTURE
We organize around value delivery, not just job titles.
Instead of creating layered, siloed teams, we structure our organization to serve three priorities:
- Client Success – every role exists to create measurable business impact for clients.
- Execution Excellence – campaigns, automations, creatives, and assets must be shipped on time, at quality.
- Learning Loops – team members continuously reflect, learn, and improve — individually and as a system.
We believe that:
- Clear role boundaries lead to higher ownership.
- Cross-functional collaboration prevents bottlenecks.
- Flat, empowered teams move faster and smarter.
🔹 2. BSM’S CORE UNITS & FUNCTIONS
| Unit | Purpose | Example Deliverables |
|---|---|---|
| Strategy & Client Consulting | Own the client problem, define success, and steer execution. | Client brief, roadmap, monthly review |
| Performance Marketing | Manage paid ads (Meta, Google, TikTok) to drive leads/sales. | Media plan, ad set setup, ROAS report |
| Automation & CRM | Build chatbot flows, email/SMS nurturing, and customer pipelines. | Harasocial bot flows, HubSpot workflow |
| Creative & Production | Create campaign assets that convert — fast and on-brand. | Static ads, motion creatives, landing pages |
| Operations & Admin | Handle finance, contracts, HR, and internal systems. | Invoice reports, contracts, onboarding access |
🔹 3. ROLES & RESPONSIBILITIES – WHO DOES WHAT?
Here’s a simplified mapping of key roles inside BSM and what they are accountable for:
🧠 Strategy Lead / Account Consultant
- Translate client goals into clear briefs.
- Drive internal alignment across teams.
- Hold ownership of campaign direction and results.
- Flag misalignment and recommend course-correction.
🔑 “You’re the voice of the client, and the compass of the team.”
📈 Performance Specialist
- Build and manage ad campaigns across platforms.
- Optimize daily for CPL, ROAS, CAC, etc.
- Monitor metrics, troubleshoot drop-offs, test variations.
- Flag underperformance and propose adjustments.
🔑 “Every ad dollar spent must work harder than the last.”
🤖 CRM & Automation Builder
- Architect customer journeys (chat, email, remarketing).
- Set up flows, triggers, and integrations.
- Test, maintain, and scale across segments.
- Ensure customer lifecycle is optimized, not spammed.
🔑 “You make sure leads don’t go cold — they get nurtured, converted, and retained.”
🎨 Creative Producer / Designer
- Turn briefs into high-performing visuals.
- Collaborate with strategy & media for context.
- Respect timelines, brand consistency, and platform specs.
- Improve with data feedback (CTR, hook rate, etc).
🔑 “You don’t just design – you solve business problems through visuals.”
⚙️ Ops / Admin / Finance
- Ensure smooth internal operations (tools, payroll, access).
- Manage client contracts and billing timelines.
- Keep the back-end clean so front-line can focus.
🔑 “If the client team is a Formula 1 car, you’re the pit crew.”
🔹 4. WHERE TO FIND PEOPLE & PROCESSES
- 🧭 BSM Org Chart → [Link to Miro or Notion page]
- 📋 Who Owns What? → [Link to Team Directory or Responsibility Matrix]
- 📦 Internal SOPs → [Link to SOP folder by function]
🔸 FINAL NOTE
At BSM, your role is not a box — it’s a responsibility zone. You’re trusted to think, act, and speak like an owner in that zone.
We hire people we can trust with outcomes, not just tasks.
If something is unclear, don’t wait. Ask. Propose. Lead.
💬 “At Bespoke, titles are functional — ownership is cultural.”
