“Done” is not enough. “Intentional and impactful” is the bar.

At BSM, good work is not defined by effort or time spent.
It’s defined by the clarity of your thinking, the quality of your execution, and the impact it creates.

🔹 1. THE 5 QUALITIES OF GOOD WORK

Trait Description
🎯 Clarity The idea is sharp, easy to follow, and focused on the outcome.
🧠 Structured thinking Logic is tight. No jumping between points. Clear “why” behind every “what.”
📈 Context-aware Tailored for the client, the platform, and the timing. Not generic.
🎨 Well-crafted Visually clean, no typos, polished layout, and aligned with brand voice.
🔁 Feedback-ready Easy to review, respond to, and iterate on. No mess, no confusion.

“If you need 10 minutes to explain what you just sent — it’s not good work yet.”

🔹 2. THE LITMUS TEST BEFORE YOU SUBMIT

Ask yourself:

  • Have I solved the right problem, or just responded to a task?
  • Would I feel confident presenting this to a client CEO?
  • Is this output something I’d be proud to put in BSM’s case studies?
  • Does it meet the standard of “this is better than average“?

🔹 3. GOOD WORK VS BUSY WORK

Busy Work Good Work
✅ “It’s done.” ✅ “It solves something.”
💤 “Nobody reviewed it.” 🔁 “It’s been tightened with feedback.”
😐 “It’s fine.” 🚀 “It stands out and delivers impact.”
🏃 “I rushed it to meet the deadline.” ⏱️ “I managed scope to hit the deadline with quality.”

🔹 4. HOW TO MAKE WORK BETTER

🔧 Use the “1–2–3” Rule:

  • 1 hour of doing
  • 2 rounds of self-editing
  • 3 perspectives checked (yourself, teammate, context)

🧰 Lean on your team:

  • Don’t sit on a draft alone.
  • Share early for review, especially if:
    • It’s client-facing
    • You’re unsure about logic or design
    • You’re on a tight deadline

“Good work rarely comes from isolation. It comes from iteration.”

🔹 5. GOOD WORK ACROSS ROLES

Role What Good Work Looks Like
Ads Specialist Targeting is clear, copy has a strong CTA, naming is clean, metrics are set up.
CRM Builder Flows are structured, messages are personalized, logic is tested end-to-end.
Creative Visuals respect the brief, platform, and scroll behavior. Files are organized.
Consultant Problem framing is sharp, slides tell a story, insight > information.
Ops/Admin Reports are accurate, access is managed, docs are clean and linkable.

🔸 Final note

We don’t expect perfection. We expect ownership, effort, and upward improvement.

At BSM, good work is not about checking boxes.
It’s about raising standards — starting with your own.

💬 “When in doubt, ask: Would I proudly stand behind this?”