Definition of Ecommerce Enabler Services & Global Ecom Site Services
- Ecommerce Enabler Services: These are comprehensive services that support businesses in setting up, operating, and optimizing their business on e-commerce platforms.
Includes store management, order fulfillment, marketing, and logistics.
Goal: Help the brand focus on its product while the service provider handles risk reduction for inexperienced businesses, optimizing operations, advertising, logistics, and customer care. - Global Ecom Site Services: Solutions that help businesses access international markets through major e-commerce platforms such as Amazon, Etsy, and eBay.
Provides solutions to help brands comply with legal policies in international markets.
Supports logistics management and customer care on a global scale.
Service Approach
- Market and goal analysis:
Understand target markets like the U.S., Europe, or other regions.
Research competitors and identify competitive product advantages (e.g., quality, price, uniqueness). - Sales platform setup:
Amazon: Register an Amazon Seller Central account. Set up the store and optimize product descriptions with keywords.
Etsy: Register, create a shop with appealing product images, and an attractive brand story. - Marketing and optimization:
Use ads (PPC), optimize images, reviews, and SEO on the platform to increase visibility. - Customer care and logistics support:
Manage product reviews, respond quickly to build credibility.
Use shipping services such as Fulfillment by Amazon (FBA) or professional logistics partners.
Main Service Groups
- Account setup & management: Assistance with account creation, legal processing, and store optimization.
- Operations & logistics: Warehousing, international shipping, returns processing. Lower logistics costs through partners like DHL, FedEx.
- Marketing & optimization: Manage ads (Amazon Ads, Etsy Promoted Listings), SEO, and content management.
- Reporting & analysis: Track business performance through key metrics such as revenue, ROI, and customer reviews.
Service Fees
- Fixed fees: Initial setup costs (e.g., account creation, store optimization).
- Operational service fees: Depending on scale, usually a percentage of revenue or a monthly flat fee.
- Advertising costs: Depending on the budget the brand allocates for platform marketing.
- Logistics fees: Calculated based on the weight of goods and shipping region.
Case Study (Real Examples)
- Vietnamese brand on Amazon: A company specializing in agricultural products and handicrafts increased sales by 200% within 12 months by optimizing Amazon Ads and efficiently managing logistics through partners like FBA.
- Brand on Etsy: A Vietnamese handmade jewelry brand achieved stable revenue on Etsy by targeting U.S. customers through Promoted Listings ads and SEO keyword campaigns.
Conclusion
Leveraging Ecommerce Enabler and Global Ecom Site Services offers significant opportunities for Vietnamese brands to access international markets, especially through platforms like Amazon and Etsy. Companies such as Agolobal, IMP, and OnPoint are playing a crucial role in helping Vietnamese brands conquer international markets, reinforcing the value and quality of “Made in Vietnam” products.
