Definition of Ecommerce Enabler Services & Global Ecom Site Services

  • Ecommerce Enabler Services: These are comprehensive services that support businesses in setting up, operating, and optimizing their business on e-commerce platforms.
    Includes store management, order fulfillment, marketing, and logistics.
    Goal: Help the brand focus on its product while the service provider handles risk reduction for inexperienced businesses, optimizing operations, advertising, logistics, and customer care.
  • Global Ecom Site Services: Solutions that help businesses access international markets through major e-commerce platforms such as Amazon, Etsy, and eBay.
    Provides solutions to help brands comply with legal policies in international markets.
    Supports logistics management and customer care on a global scale.

Service Approach

  • Market and goal analysis:
    Understand target markets like the U.S., Europe, or other regions.
    Research competitors and identify competitive product advantages (e.g., quality, price, uniqueness).
  • Sales platform setup:
    Amazon: Register an Amazon Seller Central account. Set up the store and optimize product descriptions with keywords.
    Etsy: Register, create a shop with appealing product images, and an attractive brand story.
  • Marketing and optimization:
    Use ads (PPC), optimize images, reviews, and SEO on the platform to increase visibility.
  • Customer care and logistics support:
    Manage product reviews, respond quickly to build credibility.
    Use shipping services such as Fulfillment by Amazon (FBA) or professional logistics partners.

Main Service Groups

  • Account setup & management: Assistance with account creation, legal processing, and store optimization.
  • Operations & logistics: Warehousing, international shipping, returns processing. Lower logistics costs through partners like DHL, FedEx.
  • Marketing & optimization: Manage ads (Amazon Ads, Etsy Promoted Listings), SEO, and content management.
  • Reporting & analysis: Track business performance through key metrics such as revenue, ROI, and customer reviews.

Service Fees

  • Fixed fees: Initial setup costs (e.g., account creation, store optimization).
  • Operational service fees: Depending on scale, usually a percentage of revenue or a monthly flat fee.
  • Advertising costs: Depending on the budget the brand allocates for platform marketing.
  • Logistics fees: Calculated based on the weight of goods and shipping region.

Case Study (Real Examples)

  • Vietnamese brand on Amazon: A company specializing in agricultural products and handicrafts increased sales by 200% within 12 months by optimizing Amazon Ads and efficiently managing logistics through partners like FBA.
  • Brand on Etsy: A Vietnamese handmade jewelry brand achieved stable revenue on Etsy by targeting U.S. customers through Promoted Listings ads and SEO keyword campaigns.

Vietnam’s E-commerce Market Overview

  • 2023: Vietnam’s e-commerce market is estimated to reach $22 billion, ranking 3rd in Southeast Asia, after Indonesia ($65 billion) and Thailand ($26 billion).
    Source: vnexpress.net
  • 2025 forecast: Vietnam’s e-commerce market could reach approximately $29 billion.
    Source: Bộ Tài Chính
  • 2029 forecast: Vietnam’s e-commerce market is expected to reach $23.77 billion, with a compound annual growth rate (CAGR) of 10.09% during 2024-2029.
    Source: Nhịp sống kinh tế Việt Nam & Thế giới

Vietnam’s E-commerce Exports

  • 2022: Vietnam’s exports through e-commerce channels reached approximately $3.5 billion and continue to grow strongly, with expectations to surpass $5 billion soon.
    Source: Trung tâm WTO
  • 2027 forecast: E-commerce export revenue is forecasted to reach VND 300,000 billion (equivalent to about $12.9 billion).
    Source: https://dangcongsan.vn

Trade with the U.S.

  • 2022: Vietnam’s total export turnover to the U.S. reached $109.38 billion, making the U.S. Vietnam’s largest export market.
    Source: Bộ Tài Chính
  • First 8 months of 2023: Vietnam’s export turnover to the U.S. is estimated at $62.27 billion, down 19.1% compared to the same period last year due to global economic difficulties.
    Source:Bộ Tài Chính

Trends and Potential

  • Retail e-commerce is forecast to become Vietnam’s 5th largest export sector, with the number of Vietnamese sellers earning over $100,000 on Amazon increasing by 70% in 2023.
    Source: https://dangcongsan.vn
  • Vietnam is considered one of the fastest-growing e-commerce markets in the world, driving the development of the digital economy and leading digital transformation in businesses.
    Source: moit.gov.vn

Conclusion

Leveraging Ecommerce Enabler and Global Ecom Site Services offers significant opportunities for Vietnamese brands to access international markets, especially through platforms like Amazon and Etsy. Companies such as Agolobal, IMP, and OnPoint are playing a crucial role in helping Vietnamese brands conquer international markets, reinforcing the value and quality of “Made in Vietnam” products.