Background
- Salon Name: Golden Nails (name changed for confidentiality).
- Location: Central city area, near many office buildings.
- Style: Simple, classy nail designs aimed at office workers and students.
Initial Situation
- Operating for 1 year but inconsistent customer flow, mostly loyal regulars.
- Fanpage not managed professionally, random photo posts only.
- No clear discount campaigns, no strong brand identity.
Bespoke Marketing’s Approach
-
- Brand Refresh
- Chose pastel pink + light gray as key brand colors, plus a minimal logo.
- Slogan: “Beautiful Nails – Boost Your Style.”
- Photoshoot of salon interior, staff members.
- Optimizing the Fanpage & Content
- Created a consistent design template for all visuals.
- Scheduled posts: 3 per week on different themes (design ideas, promotions, client feedback).
- Launched Facebook Ads targeting females aged 20–35 within a 3 km radius.
- Offers & Customer Engagement
- 20% discount for first-time customers.
- Free “dried flower nail art” for combo services.
- Mini-game: Check-in at the salon and post a photo to win a small nail care kit.
- Customer Care & Reviews
- Basic Messenger chatbot: automatic greeting, asking what they need, quick price list.
- Follow-up messages 2 weeks after the visit, offering a thank-you note and requesting a 5-star review.
- Measurement & Reporting
- Tracked number of messages, bookings, cost per lead.
- Tested short video Reels featuring “hot trend” nail designs.
- Brand Refresh
Results After 3 Months
-
- 40% increase in average daily customers.
- Fanpage gained 3,000 new followers (up from 500).
- Repeat visit rate rose to 30% (previously 15%).
- 70% of surveyed customers discovered “LUNA Nails” via Facebook & Google Maps.
- 50% revenue growth in the third month compared to pre-campaign.
CONCLUSION & RECOMMENDATIONS
- Consistent Branding is your foundation.
- Combine multiple online channels (Facebook, Instagram, Google My Business) with attractive promotions.
- Deliver excellent customer service so satisfied clients become your best brand ambassadors.
- Track, measure, and optimize regularly: nail trends change quickly, so staying updated helps keep customers excited and coming back.
By implementing these steps correctly, a nail salon can build a loyal customer base, grow revenue, and secure a solid position in this competitive market.
CONTACT BESPOKE MARKETING
Bespoke Marketing offers comprehensive Marketing solutions for beauty services (Nail, Spa, Hair Salon…), from brand building and multi-channel ads to CRM setup and in-depth analytics.
Reach out if you want to grow your nail salon sustainably and successfully!