Background

  • Salon Name: Golden Nails (name changed for confidentiality).
  • Location: Central city area, near many office buildings.
  • Style: Simple, classy nail designs aimed at office workers and students.

Initial Situation

  • Operating for 1 year but inconsistent customer flow, mostly loyal regulars.
  • Fanpage not managed professionally, random photo posts only.
  • No clear discount campaigns, no strong brand identity.

Bespoke Marketing’s Approach

    • Brand Refresh
      • Chose pastel pink + light gray as key brand colors, plus a minimal logo.
      • Slogan: “Beautiful Nails – Boost Your Style.”
      • Photoshoot of salon interior, staff members.
    • Optimizing the Fanpage & Content
      • Created a consistent design template for all visuals.
      • Scheduled posts: 3 per week on different themes (design ideas, promotions, client feedback).
      • Launched Facebook Ads targeting females aged 20–35 within a 3 km radius.
    • Offers & Customer Engagement
      • 20% discount for first-time customers.
      • Free “dried flower nail art” for combo services.
      • Mini-game: Check-in at the salon and post a photo to win a small nail care kit.
    • Customer Care & Reviews
      • Basic Messenger chatbot: automatic greeting, asking what they need, quick price list.
      • Follow-up messages 2 weeks after the visit, offering a thank-you note and requesting a 5-star review.
    • Measurement & Reporting
      • Tracked number of messages, bookings, cost per lead.
      • Tested short video Reels featuring “hot trend” nail designs.

Results After 3 Months

    • 40% increase in average daily customers.
    • Fanpage gained 3,000 new followers (up from 500).
    • Repeat visit rate rose to 30% (previously 15%).
    • 70% of surveyed customers discovered “LUNA Nails” via Facebook & Google Maps.
    • 50% revenue growth in the third month compared to pre-campaign.

CONCLUSION & RECOMMENDATIONS

  • Consistent Branding is your foundation.
  • Combine multiple online channels (Facebook, Instagram, Google My Business) with attractive promotions.
  • Deliver excellent customer service so satisfied clients become your best brand ambassadors.
  • Track, measure, and optimize regularly: nail trends change quickly, so staying updated helps keep customers excited and coming back.

By implementing these steps correctly, a nail salon can build a loyal customer base, grow revenue, and secure a solid position in this competitive market.

CONTACT BESPOKE MARKETING

Bespoke Marketing offers comprehensive Marketing solutions for beauty services (Nail, Spa, Hair Salon…), from brand building and multi-channel ads to CRM setup and in-depth analytics.

Reach out if you want to grow your nail salon sustainably and successfully!