ABOUT US
Bespoke Marketing (BSM) is a high-growth performance‐driven agency that architects data-led marketing programs for ambitious brands across Southeast Asia. We blend consulting-grade thinking with hands-on execution, turning complex funnels into predictable revenue engines.
MISSION OF THE ROLE
Own a portfolio of multi-channel acquisition campaigns (paid social, search, display, programmatic, affiliates) and scale them profitably through rigorous experimentation, automation, and real-time analytics.
You will function as the technical “flight controller” who pushes every channel, pixel, and bid strategy to its performance frontier.
KEY RESPONSIBILITIES
Campaign Engineering & Optimisation (40 %)
• Build and iterate media-buying architectures across Meta, Google Marketing Platform (SA360, DV360), TikTok Ads, Ecommerce.
• Deploy advanced bid strategies (tROAS, tCPA, Max Conversions) and refine via marginal-CPA modelling.
• Craft audience matrices using 1st-party data, lookalikes, Customer Match, CDP segments, server-side events (CAPI, gTag, TikTok Events API).
Data & Attribution (25 %)
• Maintain end-to-end data pipelines: pixel/SDK QA, GTM governance, BigQuery exports.
• Configure conversion lift tests, geo-holdouts, MMM inputs.
• Build Looker Studio/Power BI dashboards with SQL-level custom metrics (wTD ROAS, cohort LTV vs CAC).
Experimentation & Media Frameworks (15 %)
• Familiar with media frameworks and able to seamlessly link channel insights to wider marketing & business strategy when consulting clients.
• Design and run hypothesis-driven A/B & multivariate tests across ad-set, creative, offer and landing-page variables.
Stakeholder & Knowledge Transfer (10 %)
• Translate data stories into concise decks for clients & leadership (C-suite).
• Mentor interns/associates on media maths and growth analytics.
MUST-HAVE QUALIFICATIONS
• 1-3 years hands-on performance-marketing experience at a top-tier agency.
• Proven track record managing ≥ USD 50K monthly spend across at least two major ad platforms.
• Confident English communicator able to defend insights with data to senior stakeholders.
WHAT YOU WILL GET
• Rocket-ship growth: Clear path to full Performance Manager within 18-24 months, with mentors who measure progress in shipped wins, not tenure.
• Startup agility: No red tape, no endless decks; test fast, fail small, double-down on winners.
• Equity upside – build value, share value. Every team member participates in our long-term success.
HOW TO APPLY
Email your CV (English) plus a one-page case study of your most successful optimisation project to careers@bespokemarketing.asia with the subject line “Associate PMM – <Your Name>”.
