MyC

Success Story

MYC – a premium mother & baby brand providing high-quality, safe, and sophisticated products. To assert its position and boost sales in an increasingly competitive market, MYC partnered with Bespoke Marketing to execute a comprehensive Digital Marketing campaign: from social media content creation and performance ads to website management. The outcome was remarkable, with a surge in orders, website traffic, and positive recognition from affluent parent demographics.

1. Context

• Highly Competitive Mother & Baby Market: Numerous domestic and international brands focus on quality, design, and customer experience.
• Premium Consumption Trends: Parents are willing to invest in top-tier products for their children, placing a high priority on safety and luxurious design.
• Target Customers: Young urban families with high incomes, looking for upmarket products that reflect a modern lifestyle.

2. Objectives

1. Boost Brand Awareness: Position MYC as a trusted destination for premium mother & baby products.
2. Increase Sales: Strengthen both e-commerce and retail channels, driving higher purchase frequency among target customers.
3. Optimize User Experience: Enhance website management to improve page load speed, ordering processes, and after-sales services.
4. Build a Loyal Follower Community: Foster interaction and long-term connections with parents who share a modern lifestyle.

3. Risks & Challenges

• Premium Segment Positioning: Content, visuals, and messaging must convey exclusivity while avoiding misperceptions about price.
• Advertising Policies: Mother & baby products must comply with strict regulations for children’s images and product safety.
• Shifting Demand: Family spending habits can vary depending on seasons and events (holidays, pandemic periods), requiring flexible ad strategies.
• Competitive Pressure: Similar brands run aggressive promotions, posing a challenge to maintain MYC’s premium value.

4. Campaign Ideas

• “Luxurious Parenting” Strategy: Communicate the message “Modern, safe, and luxurious child-rearing,” emphasizing superior product quality.
• Family Bonding Content: Create emotional resonance through posts and videos sharing childcare tips and product experiences.
• Exclusive Offers: Instead of widespread discounts, focus on adding premium gifts or VIP customer services.

5. Approach

Creative Social Content

• Facebook & Instagram: Maintain a sophisticated aesthetic with elegant visuals; share storytelling content on the parenting journey.
• Livestream / Reels Series: Provide expert tips from pediatric professionals and well-known mom influencers, increasing credibility and engagement.

Performance Ads

• High-End Targeting: Filter audiences by interests (luxury shopping, parenting, kids’ fashion), central urban locations, and ages 25–40.
• A/B Testing: Compare different creative versions—e.g., luxurious vs. modern visuals—and track CPC, CPL, and ROI to optimize budgets.
• Retargeting & Lookalike: Use data from customers purchasing similar products to introduce more MYC product lines.

Website Management

• Optimize Interface & Speed: Update the layout for user-friendliness, ensure fast load times, and secure payment methods.
• Smart Ordering Process: Integrate product filters (by age, usage), provide a related products suggestion cart.
• Online Customer Care: Live chat, consultation forms, follow-up emails, and regular promotional codes.

6. Solutions & Services Implemented

6.1 Creative Social Content

• Consistent Visuals: Develop cohesive images and banners adhering to a premium color palette and style guidelines.
• Posts & Videos: Plan monthly topics revolving around happy and safe parenting experiences.
• Prompt Interaction: Moderators closely monitor comments and messages, responding quickly to maintain a positive customer impression.

6.2 Performance Ads

• Flexible Budget Allocation: Optimize ad spending on Facebook, Instagram, and Google based on each channel’s effectiveness.
• Keyword & Ad Structure Optimization: Track popular searches like “premium mother & baby products” and “luxury newborn items.”
• Continuous Review & Adjustment: Use periodic reports to refine targeting, messaging, and landing pages, sustaining a high conversion rate.

6.3 Website Management

• Enhanced UX/UI: Organize product categories logically with detailed material and origin descriptions.
• Security & Payment Integration: Safeguard transactions and offer convenient checkout for buyers.
• Basic SEO: Optimize meta tags, product titles, and descriptions to improve Google visibility.

7. Results

• Sales Growth: Online orders increased steadily each month, especially for newborn essentials, high-end strollers, and premium car seats.
• Improved Brand Recognition: Consistently luxurious content helped MYC stand out in the minds of modern, high-income parents.
• Optimized Advertising Costs: Through continuous analysis and refinement, cost per acquisition (CPA) remained at a reasonable level while maintaining high performance.
• High Social Media Engagement: Comments, shares, and inquiries rose significantly, fostering a connected and loyal parent community.

Conclusion

Through creative social content, effective performance ads, and thorough website management, MYC has solidified its image as a premium mother & baby brand—attracting parents who seek safe, high-quality, and luxurious products. Collaboration with Bespoke Marketing has been key to maintaining brand credibility, expanding the potential customer base, and achieving sustainable business success in this highly promising market.