In the increasingly competitive children’s toy market, My Kingdom launched its 2024 Warehouse Sale campaign to address inventory challenges while stimulating early-year purchases. Exceeding expectations in both revenue and brand awareness, this initiative also boosted engagement with target customers. A key contributor was Bespoke Marketing, which managed and optimized digital media (Ads) to accurately reach young families in need of quality toys.

1. Context

  • Year-End Inventory
    After major holiday seasons, My Kingdom held a substantial volume of products needing quick clearance.

  • Saturated Market
    Numerous domestic and international brands compete on price and promotions, intensifying competition.

  • Online Shopping Trend
    Consumers, particularly young families, increasingly prefer online purchasing.

  • Objective
    Both reduce excess stock and maintain the brand’s strong reputation for quality and reliability in the children’s toy segment.

2. Objectives

  1. Clear Excess Inventory
    Ensure rapid sell-through of older products to make room for new lines.

  2. Increase Revenue
    Drive higher sales through compelling discounts and promotions.

  3. Strengthen Brand Awareness
    Reach new customers and reinforce My Kingdom’s credibility in the children’s toy market.

  4. Optimize Media Strategy
    Implement ads with precision targeting, focusing on families with young children to minimize budget waste.

3. Risks and Challenges

  • Pricing Pressure
    Warehouse Sales typically attract bargain hunters, raising the risk of a “price war” among competitors.

  • Choosing Effective Channels
    Media strategies must be carefully planned to avoid spending on channels that yield low conversions.

  • Managing Sudden Traffic
    A surge in website/landing-page traffic can cause overloading issues if not prepared.

  • Balancing Brand Image
    Despite steep discounts, My Kingdom must sustain its quality-focused brand perception, avoiding the impression of a low-end clearance sale.

4. Campaign Idea

The Warehouse Sale strategy centered on two key elements:

  1. Dedicated Warehouse Sale Landing Page
    A centralized hub featuring all discounted items, equipped with an age-based product recommendation function to help parents save time.

  2. Multi-Channel Media (Digital Ads)
    Under Bespoke Marketing’s consultation and execution, My Kingdom tapped into multiple digital platforms (Facebook, Google, TikTok, YouTube) to engage young families, spark interest in high-quality toys at outstanding prices.

5. Approach

Multi-Platform Media (Ads)

  • Facebook Ads
    Target parents aged 25–40 with young children who frequently shop online.

  • TikTok & YouTube Ads
    Leverage brief, dynamic videos showcasing the “massive warehouse” and the bustling sale atmosphere to generate curiosity and drive purchases.

Accurate Ad Distribution

  • Data-Driven Targeting
    Utilize insights from past campaigns to pinpoint the most responsive audience segments.

  • Geo-Targeting
    Focus on major urban centers (Hanoi, Ho Chi Minh City, Da Nang) and locations where My Kingdom maintains physical stores for maximum impact.

Compelling Messaging

  • Discounts Up to 70%
    Emphasize the strong promotion to spur immediate buying decisions.

  • Flash Sales
    Use countdown timers and special time slots, coupled with pop-ups on the landing page, creating urgency.

  • Hashtag #MykingdomSale
    Unify communications and boost brand recall.

6. Solutions & Services Implemented

6.1 Warehouse Sale 2024 Landing Page

  • Optimized Design
    A clean interface, grouping products by age and category (building sets, dolls, remote-controlled vehicles, etc.).

  • Smooth User Experience
    Fast page loading and comprehensive search functionality (by product name, brand).

  • Clear CTAs
    Prominent “Buy Now” buttons linking directly to the shopping cart or checkout.

6.2 Media Management (Ads) – Bespoke Marketing

  • Advertising Plan
    Define objectives, KPIs, and choose the most suitable platforms for running ads.

  • Detailed Targeting
    Refine keywords, demographics (age, location), interests, and behaviors to reach high-potential audiences.

  • A/B Testing
    Experiment with various ad creatives (images, headlines, videos) to identify the best performers.

  • Monitoring & Optimization
    Automated performance tracking with ongoing bid and budget adjustments to maintain smooth, cost-effective campaigns.

7. Results

  • Over 80% of Revenue Target Achieved
    Compared to the previous year’s period, revenue from the Warehouse Sale campaign saw a remarkable increase.

  • Landing Page Traffic
    Surpassed 500,000 visits, with a 20% reduction in bounce rate versus previous campaigns.

  • Heightened Brand Awareness
    Mentions of the keyword “Mykingdom Warehouse Sale” on social media increased by 60%.

Conclusion
The 2024 Warehouse Sale not only resolved My Kingdom’s inventory challenges but also broadened its loyal customer base. By leveraging digital platforms and Bespoke Marketing’s expertise in precise ad targeting, My Kingdom secured impressive revenue gains and enhanced its standing in the children’s toy sector. This success underscores the power of combining innovative promotional strategies with optimal media solutions, delivering lasting value for the company.