About CT Bap Studio
CT Bap Studio is a leading provider of recording and music video (MV) production services tailored for the mass market. With two facilities and nearly 20 recording rooms in Ho Chi Minh City, the brand targets customers aged 25 and above who love singing or have a passion for music.
Campaign Goals & Scope
The primary objective of the campaign is to expand the customer base and enhance engagement with our services. Specifically:
- Attract more customers to use recording, MV production, and equipment maintenance services.
- Create upselling opportunities for existing products and equipment.
- Achieve a Cost Per Lead (CPL) target of under 65,000 VND.
Media Channels
To achieve these goals, a multi-channel approach was implemented in the digital marketing strategy, including:
- Lead Generation: Designing strategies to attract and nurture potential customers.
- Google Search Ads: Targeting relevant keywords to draw interested customers.
- TikTok In-Stream Ads: Engaging potential customers with creative and vibrant video content.
- Email Marketing: Sending personalized messages to persuade potential customers.
- SMS Marketing: Delivering short, impactful offers directly via text messages.
Campaign Performance
The campaign exceeded expectations, delivering outstanding results:
- Generated over 1,500 potential leads per month, with a CPL under 50,000 VND, significantly surpassing the initial goal.
- Achieved a stable 20% monthly revenue growth, showcasing the effectiveness of the strategies implemented and the growing interest in our services.
CT Bap Studio continues to solidify its position in the industry, delivering greater value to customers and the music-loving community.
