About V-SIXTYFOUR

V-SIXTYFOUR was born with the positioning as a high-end Denim fashion, specializing in high-quality Denim product lines with trendy, creative & unique designs. The brand targets customers with good income, living in big cities, and aged between 22-40. In addition to the Online channel, V-SIXTYFOUR owns 5 offline stores in Ho Chi Minh, Hanoi, Nha Trang & Can Tho.

Campaign Objectives & Scope

The primary objective is to drive online revenue growth while establishing a performance benchmark for future campaigns. The key performance indicator (KPI) is set at a return on ad spend (ROAS) greater than 2.5 within a 3-month period.

Media Channels

To effectively reach its target audience and maximize online revenue, V-SIXTYFOUR utilized two of the most impactful digital advertising platforms: Facebook Ads and Google Ads.

• Facebook Ads: Facebook Ads played a crucial role in driving brand awareness and engagement among V-SIXTYFOUR's target demographic. The platform's advanced targeting capabilities allowed the brand to reach customers based on specific interests, behaviors, and demographics. By using a mix of carousel ads, video ads, and dynamic product ads, V-SIXTYFOUR was able to showcase its latest Denim collections in an engaging and visually compelling manner. Retargeting strategies were also employed to re-engage users who had previously interacted with the brand's content or website, thereby increasing the likelihood of conversion.

• Google Ads: Google Ads was instrumental in capturing high-intent users who were actively searching for premium Denim products or related fashion items. Through a combination of search ads, display ads, and shopping ads, V-SIXTYFOUR was able to position its products prominently in front of potential customers across the Google network. The use of Google’s smart bidding strategies, such as Target ROAS, helped optimize the ad spend to achieve the best possible return on investment. Additionally, YouTube ads were used to enhance brand visibility and create a more immersive experience for the audience.

Campaign Performance

In the first 3 months of implementation, the brand achieved a ROAS of nearly 3.0