About Uniqlo Vietnam 

Uniqlo, an iconic Japanese fast-fashion brand, has established a strong presence in Vietnam over the past four years. Their digital ecosystem includes a comprehensive website, a dynamic fanpage, and dedicated landing pages for each product line.

Campaign Objectives

• Optimize and enhance performance on Google Ads.

• Maximize ROAS while adhering to global reporting standards.

Media Channels

• Google Search Ads: Targeting specific cutomer queries with relevant ad content.

• Performance Max: Leverageing Google's latest AI-driven campaign type for holistic performance optimization across all Google networks.

• YouTube AdsL Engaging visual storytelling via targeted video ads, reaching 2 mil audience.

• Google Display Network (GDN): Expanding reach with visually compelling display ads across millions of website

• Google Shopping Ads: Showcasing Uniqlo products directly in Google search results, driving purchase intent

Campaign Performance

After just one month, ROAS surged by 136% and continues to improve month by month, demonstrating sustained growth and effectiveness.