About CT Bắp Studio

Leading the chain of the recording studio, and MV filming for the mass customer segment. With two facilities and nearly 20 recording studios in Ho Chi Minh City. The Brand targeted customers are over 25 years old and love singing or music.

Campaign Objectives & Scope

Our primary goal for this campaign is to broaden our target audience and enhance engagement with our services. We aim to attract more customers to our recording, MV filming, maintenance services, and offer upselling opportunities on existing equipment. The campaign is designed to achieve a Cost Per Lead (CPL) of less than 65,000 VND.

Media Channels

To reach our objectives, we utilized a multi-channel marketing approach, including:

• Leads Generation: Strategically designed to capture and nurture potential leads.

• Google Search Ads: Targeting relevant search queries to attract interested customers.

• Tiktok In-Stream Ads: Engaging potential clients through dynamic and creative video content.

• Email Marketing: Sending targeted messages to inform and persuade prospects.

• SMS Marketing: Delivering concise and impactful offers directly to mobile devices.

Campaign Performance

The campaign has successfully generated over 1,500 potential customers each month, with a CPL of less than 50,000 VND, surpassing our initial goal. Additionally, we have observed a steady revenue growth of 20% month-over-month, reflecting the effectiveness of our strategies and the increasing interest in our services.